Online marketing tactics like search engine optimization (SEO) Get you in front of the right customers when they’re searching for businesses like yours on Google.
Targeting gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.
Get your business the leads it deserves. Google Pay-Per Click, Google Locals Service Ads, Google Retargeting and social media campaigns can bring you leads through contact form inquires or phone calls.
Internet marketing services Los Angeles provide businesses of all sizes with an opportunity to market their brand 24/7 at a low cost. From startups to medium-sized enterprises to multiple-location companies. A digital marketing company helps you expand your niche market reach to offer goods and services to your target customers, irrespective of time differences or location.
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines. While 33% look to brand websites and 26% search within mobile applications.
Digital marketing uses the internet as well as online-based digital technologies. Devices like desktop computers, mobile phones, and other digital media are used. These platforms are used to further promote products and services. Digital marketing covers all marketing efforts that use any electronic device or on the internet. Businesses use different digital channels in order to connect with current and prospective customers. These channels include search engines, social media, email, and other websites.
Let Ontrix’s digital marketing team help you develop an online marketing strategy to drive more qualified visitors to your site and convert those visitors into leads and sales
We create Digital strategies that are built to scale and produce measurable results.
While traditional marketing might exist in print ads, phone communication, or physical marketing, digital marketing can occur electronically and online. This means that there are far more possibilities for brands to reach customers, including email, video, social media, and search engines.
You have questions? Contact us today, we’re here to help.
See some of our statistics
of online experiences begin with a search engine
of people never scroll past the first page of results
of users research a product before making a purchase
I completely and absolutely love it. I highly recommend it to Everyone.
The great thing about our website is that it’s functional, it’s easy to navigate. People can go to the website and have a good experience and this is because of the designers and the people that run Ontrix.
I’m very excited about it and it’s my first time doing this. Putting it together was a snap, everything went very easy. If i had any questions and called her up she answered the phone every single time, that was wonderful. I’m totally stoked and I just can’t wait to see the reactions from this, thank you
No matter what digital marketing strategies you’re looking to employ, Ontrix can help your business drive results. You can contact us online for a free quote, or you can reach us at 818-992-6922
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For companies today, digital marketing matters because it offers:
A few factors influence how much you spend on digital marketing, including:
Web marketing plans can become complicated quickly, especially if your company uses multiple channels and teams for marketing your business. That’s why complex projects require a more significant investment because they need more resources and team members to succeed.
Marketing your business online demands a toolkit, which will generally include tools for:
While your company can access some free tools online for scheduling social media posts, you’ll often need to set aside some of your digital marketing budget for paid tools for researching competitors and monitoring organic search rankings.
Depending on your business, you may also invest in some third-party services, like:
These services often help your in-house team with managing your online marketing strategy.
A freelance designer, for instance, can provide high-quality graphics for your company’s blog posts, social media posts, and ads, which saves you the time of creating these images yourself. In comparison, a digital marketing agency can streamline your entire strategy by leading and managing it for you.
Whether you choose to hire help or work in-house will depend on your company and its capabilities.
While large, enterprise-level corporations can often handle their digital marketing campaigns in-house, many SMBs encounter bottlenecks. Not having enough team members, time, or even experience in an area can all bring your digital marketing efforts to a halt, which is where a third-party provider can help.
Like complex strategies, aggressive online marketing strategies require a more substantial investment. Your business, for example, may invest closer to 10% of your total revenue versus 6.5% to make your plan more competitive.
Whether your company requires an aggressive strategy will depend on your goals, as well as your industry. If you operate in a tough market where everyone uses online marketing, you will probably need an aggressive plan for promoting your brand.
Before researching service providers, requesting quotes, and scheduling meetings, make sure that online marketing services are the best option for your business. This proactive step will not only save you time but also help you determine what you need or want in a digital marketing agency.
Determine if you need online marketing services by answering these questions:
If you find that you don’t have the time, resources, or skill to use the digital marketing techniques that you want to, like SEO then it’s worth considering an online marketing agency. An agency can help you take advantage of these strategies without consuming your time or energy.
SEO encompasses an umbrella of strategies. These strategies, like improving your website’s speed, focus on increasing your visibility in search results, like on Google or Bing. When it comes to search results, increased visibility translates to increased traffic, as well as leads, sales, and revenue.
You can see the value of SEO when you think about your search habits.
When you go to a search engine like Google, how often do you scroll down the list of results and click to page two? Not often. Studies even show that the first page of search results earns 71% of all clicks and that only 25% of users visit the second page of results.
You want a spot on the first page, and using SEO in your search marketing strategy can help you earn it.
Ok, so SEO can increase your visibility in search results, but how does it do it? Great question!
This search marketing strategy improves your visibility in search engine results pages (SERPs) by optimizing your online presence according to the ranking factors or algorithms used by search engines. Search engines use their algorithms to rank or organize sites in search results.
Your online presence generally consists of three areas:
These areas get classified into two separate SEO focuses:
On-page and off-page optimizations power SEO. When you optimize your online presence according to SEO best practices, search engines notice. That notice can result in higher rankings in search results, which leads to more traffic from your target market.
If you want to learn more about the workings of SEO, check out this SEO guide!
One of the reasons search marketing includes not only SEO but also SEM is because of how long SEO takes to work. While you may see immediate results after launching a PPC campaign, SEO takes a few months to deliver.
On average, expect a three- to six-month turnaround for SEO.
SEO takes time for a few reasons, including one outside your control. Search engines have a tremendous number of pages to consider when compiling search results. Their crawlers must visit and index millions of sites, and it can take time for search engines to sift through all that content.
Not to mention, off-page ranking factors can take time to optimize. If you’re looking to attract links to your site, for example, that can take months. Even on-page SEO can take time, especially if you’re tackling massive tasks like creating a responsive website.
SEO, however, is worth the investment and wait.
Once you optimize your website and earn those top spots in search results, you start receiving traffic. This free traffic includes people in your target audience. Attracting this kind of qualified traffic can result in new leads, more sales, and additional revenue.
SEM operates on the following: