As the marketplace evolves for local businesses, owners scramble to figure out how to attract new customers. In past years, the local merchant would run an newspaper ad or print a postcard to get attention, but with the cost of printed material, that seems ridiculous. How many people will actually come into the store from that effort? Not as many as you can catch online. Still, with online ads flickering and flashing at every bleary eye, how can a business owner present their product or service to stand out from the hustling crowd?