As part of the branding process, a logo is the identifying symbol that represents your company as its powerful first impression. It’s fundamental to your brand.
Designing a logo is an integral part of the brand building process. You need it to represent and evoke your company and its ideals at a glance, and to stick in the mind of consumers.
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Concepts are the first step in the design process. We’ll take your creative brief and come up with concepts, or an initial direction for your logo.
Once your concepts are ready, we’ll ask you to give us feedback so we can continue to refine the design.
We’ll start off by giving you 4 design concepts. Keep in mind that the design process is highly iterative and collaborative, so we send you the initial designs, we’ll ask for your feedback to make the designs even better.
Usually, our clients ask us to tweak colors, fonts and layout. Sometimes, they even ask us to combine the top half of one concept with the bottom half of another.
Each designer submits two logo concepts. We purposely make sure to include multiple designers on each project, because each designer has his/her own style, and we want to make sure you get a wide variety in your upfront designs.
We want you to be able to actually use your designs, so we’ll give you your design files in everything you need, including:
- Raw Vector (EPS)
You do. Simple as that.
5 business days. Other places make you pay more to “rush” you order, but at Logoworks, we’ll always deliver your initial concepts in just 5 business days.