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Here at Ontix we help your business and online presence in every way we know how. That doesn’t just mean programming your site and optimising your search engine presence. This means working with our content writing team so that your website informs and engages your customers in the best way possible.
Our content writing services do more than just create the text for your website. They also write blogs, and other content to be used on and off your site, driving traffic to you, and increasing your revenue. Our team is talented, professional and experienced. We only hire the best because our customers expect the best.
All of this is in an effort to provide your business with the best possible chance of success. Our content writers adapt themselves the specific tone and mantra of your business in order to create new content that engages your customers when they visit your website. By having a blog that is updated consistently you’ll not only do well with your Search Engine Optimization, but you’ll engage your consumers. Let our team write the content for you, freeing up your time to focus on the business you’ve built.
YEARS IN SERVICE
Our content writing team at Ontrix provide your website with content. Primarily this means blogs to go on and off your site but this can also mean content such as Biographies of executives or descriptions of services. By allowing our content team to work with your business we can improve your online visibility and help drive customer engagement.
In short, blogging is the act of writing a “blog post.” (short form content) The blog is then posted to the Blog section of your website. Business blogging though is different from regular blogging, even those regular blogs that bring in money. The key difference is that it’s not a hobby and it’s not the principal way you make money.
Business Blogging, like what we provide, is just another marketing strategy, like social media. Traffic comes to your blog and by extension your website. This creates customer interaction and can foster trust between your business and the consumer. Blogs start a conversation and can even help inform a potential customer about their purchasing decision.
The short answer is that your customers like reading them. If it has value to the customer then it has value to you. Having a blog creates traffic to your site, both organic and inorganic. More traffic means more customers, and more customers mean higher sales. There’s also the off-site benefits such as external links being generated. When people link back to your blog they drive traffic to you, and people are more likely to share a blog with their Facebook friends or tweet about it than just share your storefront.
Having a blog also boosts your online visibility. As these links are generated search engines notice. When they notice your rankings on them increase. Hence, more traffic is driven to your site. Everything is an effort to drive more traffic to your business and keep that traffic there.
Blogs also increase the level of trust that a customer might have with your business, as well as being a method through which you engage your customers. In turn, as you engage and earn their trust they’re more likely to purchase a good or service from you. Blogs also give a customer a reason to return to your site even if they don’t intend to make a purchase. All traffic is good traffic.
Beyond even all of that, it helps establish authority. Blogs help people and if you’re the one providing the answers and help to your customers then they’ll see you as being knowledgeable and capable. Obviously, this isn’t something as concrete as generating leads is but it’s something that can’t be disregarded. How many times have you been turned off purchasing a product or service because the business seemed as though they didn’t know what they were doing? Don’t let that be you.
Blogs also help in humanizing your brand. By appearing to be a down to earth person and showing that you care about your customers, you’ll build better relationships and in turn gain more customers.
There are so many reasons to have a business blog on your site. The numbers speak for themselves, this is an essential service that you need to be taking advantage of in order to stay relevant and connect with your customers.
Yes, you could do it yourself if you feel confident in your writing ability. Your time is valuable though and writing is a practiced skill like any other artistic discipline. Writing can be time-consuming even if you’re experienced. That’s why the writing for your blogs is best left to our content writing team. They not only do everything they can to understand your business and product but they’re experienced writers who perform their due diligence on every piece of content they create.
Although you can write it for yourself we don’t recommend it and not just because it’s a service we provide. We value your time and our team is experienced when it comes to engaging and informing your consumers. With our writers, your business is in good hands, and your time will be freed up for other matters.