- Keyword Analysis & Development
- Targeted Ad Creation
- Comprehensive Bidding Strategy & Budget Management
- Landing Page & Conversion Rate Consultation
- Competitive Intelligence Analysis
- Campaign Structure Optimization
- Ad Testing
- Conversion & Call Tracking
- Cost Per Lead (CPL) or Return On Ad Spend (ROAS) Analysis
- Regular Meetings with a Dedicated PPC Manager
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Not all roads lead through Google. Despite their wide presence not everyone that uses the internet uses Google. The most used alternative to Google is Bing, Microsoft’s offering in the world of search engines. There are a few compelling reasons not to sleep on Bing and get your business advertised there.
In the United States (2018) Bing holds 6.01% of the search engine market share, and 2.8% worldwide. With an estimated 1.3 Billion million monthly visitors to Bing worldwide, it’s a market share that can’t be ignored. This in spite of Google’s dominance of the space. By not running your campaign through Bing your missing out on millions of eyeballs in the United States.
There are more reasons than sheer numbers to run your ads through Bing or alongside your Google ads. This can be a matter of targeting specific groups of people who are more likely to use Bing over Google, or just a matter of finances. Bing ads tend to cost less than their Google counterparts. You could also want to run Bing ads because of the demographics that use the search engine. The majority (38%) of Bing users earn a yearly income of over $100,000. This isn’t that surprising when you consider that 38% of Bing users are between the ages of 35 and 54. Let Ontrix help you with your advertising campaign today
Our Bing Advertising packages are cost effective and Ideal for any business looking to increase their marketing presence online.
- Ads On Bing Are Less Expensive Than Google
- Less Bidding Competition
- 16 Years Of Experience In The Online Space
- No Long-term Contract
- Higher engagement and conversion rates
- Improved device targeting
Use Bing instead of Google as their search Engine of choice. (Source: http://gs.statcounter.com/search-engine-market-share/all/united-states-of-america)
Bing users are 21.5% More Likely
to spend than the average web searcher. ( Source: https://www.wordstream.com/blog/ws/2012/09/12/bing-ads-facts )
YEARS IN SERVICE
There are a few reasons why Bing might be a better, or supplemental platform for your small business. Google doesn’t own the entire market despite their perceived dominance, and by not diversifying your advertising dollars you’re missing out on millions of potential customers.
There’s also the matter of cost. On average Bing ads cost less than their Google counterparts. If your marketing budget is low and you want the most bang for your buck it might be worth looking into running your advertising campaign on Bing instead of Google.
Lastly, Bing attracts a different type of user than Google. The average Bing user is between the ages of 35 and 54, has a bachelor's degree, and makes over $100,000 annually. This is a fundamentally different type of audience than Google. If these are the people you’re targeting it might be best to look into advertising on Bing
Google is everywhere. That is not in question and hasn’t been a question for the better part of internet era. This obviously has tangible benefits, but with it comes market saturation. Every business is on Google and that means it’s easy to get lost in the crowd, or fall behind if you’re not constantly updating and staying ahead. This is not the case with Bing. With Bing you’re entering a market that is less crowded and less saturated than Google. This means you’re more likely to stand out and hold a better position. There’s less competition for the same space and it’s less expensive to occupy the best slot.
Absolutely. There’s no reason not to do so if you can afford it. Not advertising on Bing and focusing on Google puts you at a disadvantage. That’s millions of eyeballs being ignored. Your competition is likely advertising on both platforms. You should be doing the same.
With Bing you gain more control over your advertising and targeting. By Bing offering more granular control, we at Ontrix can develop more in-depth strategies and provide more for less due to the ease of use provided by Bing. Through Bing we can even assign different Campaigns to different time zones. Google forces the user into a set it and leave it method of operating that would force an entirely new campaign if you wanted to target a region with a method different than the initial campaign.
On top of all the extra control, they also offer better targeting options. This means that if you want to target mobile phones over desktop computers (or vice versa) you can do that. We will work with you in order to help you decide what strategy and targeting methods are best for your small business.
Then as if that wasn’t enough Bing also allows you to better target certain demographics that would be more likely to purchase your product or invest in your service. So, if you know that more women purchase your product than men we can work together in order to ensure that your advertisement appears in front of more women than men. This is turn would help improve your conversions and sales.
Just because there’s more traffic doesn’t mean that it’s better traffic. Yes, your ad will be in front of more eyes when it goes on Google, more people use Google. That’s just a fact. Here’s the caveat, if they don’t click on it and you don’t see a sale then the extra eyes wasn’t worth much. On Bing the click-through rates have been shown to be as much as 34% higher than their Google Counterparts. What that means for you is on Bing people are 34% more likely to respond to your advertising and follow it to your site. Would you rather have more people seeing your store or more people coming inside? Talk with an expert at Ontrix to decide what will work best for you.