Graphic DesignWhat can a Graphic Designer do for Your Company?
First impressions count. A graphic designer can give a strong corporate identity to your company which is a powerful way of giving your company, products, and services the authority and confidence they deserve. It is a highly effective way to communicate the values and functions of your company.
Graphic Design Services vs. Web Design Services
For the most part, there are very few people who are both a graphic design company and a web design company. Each is a very specific medium. There is a big difference between Graphic (print) and Web technologies even though they may use the same tools and programs.
Graphic designers create corporate identity packages (logo, letterhead, envelope, etc.), marketing collaterals, and office stationary for their clients. Web designers can use the material created by the graphic designer to come up with a web site design and use their skills to consider the strength and limitation of web technologies such as: browser behavior (Internet Explorer, Firefox, Safari, and etc.), computer type (whether is MAC or PC), programming language, and web hosting server software (Windows or Linux). In a company environment, the graphic and web designers can work together to lay out the websites, banners, and decide on color and other visual options, but there are many experienced web designers who prefer to decide on these options themselves.
If you are dealing with freelancers, it is a good idea to hire your graphic and web designers separately. If you are working with a company, be sure they have both graphic and web experts within their team.