Welcome to Ontrix Solutions, Inc.

Search Engine Optimization (SEO) is a process implemented to increase a sites visibility. It involves minor alterations to your website, selecting keywords that will generate targeted traffic, continually researching search engine algorithms and policies, and most importantly understanding the customer's goals. There are a wide range of companies offering SEO services, each employing strategies that may be significantly different from one another, hence producing varying results. Understanding these different strategies is the most important factor in choosing your SEO Company.

Current website marketing and search engine promotion (SEO)

ONTRIX Solutions Inc. approaches your web development from a search engine point of view from conception to development.

Introduction

Search engines are responsible for 85 to 90% of all website traffic. Unfortunately, generating this kind of traffic is not as simple as some would make it seem. Sure, dozens upon dozens of submission services will submit your site to hundreds upon hundreds of search engines for a super low price. But in the end the bottom line is it all makes little to no difference. Developing an effective search engine optimization and positioning strategy (SEOP) will be the deciding factor in a website's quest to achieving a top ranking search engine position. SEOP and the strategies that accompany it should be designed to give the engines exactly what they want and need in order to efficiently find your site among your competitors and other sites related to your category. Much more than just a matter of adding a few tags that contain important keywords, search engine optimization and positioning is the science of applying creative techniques to an in-depth study of the search engines and directories.

ONTRIX Solutions, Inc. is committed to meeting the SEOP needs of your web site and proposes a campaign plan. Our goal will be to meet your SEOP needs thoroughly and professionally. Included within this proposal is a detailed Scope of Work outlining specific proposed activities and fees for your review. The Scope of Work will include site optimization and allied web promotion & development activities, SE-friendly content writing, and submission and tracking that supports all major search engines and directories. Upon completion, your website's accessibility in terms of top rankings for specific keywords across major search engines will have significantly improved.

Web Site Analysis and Recommendations

SE-friendly Content

Your web page can offer far more SE optimized content specifically relating to its category. Spider-Food (SE-friendly content writing); Extensive keyword-rich content will need to be added to individual pages to improve rankings. Search Engine friendly, keyword rich content in line with Meta tags to be implemented as appropriate on the site to achieve higher traffic and rankings. Text has to be added on the home page as well as inner pages.

Keywords analysis

Our recommendation is use of two or three-word phrases instead of single words, pair general keywords with more specific ones. Also recommended is the use of combination keywords that are mildly related, commonly misspelled related terms, service region specific keywords and long variations of keywords.

Site Meta tags

Create different Meta tags for each page for optimum search engine ranking results. Although Google does not consider Meta Tags, other search engines consider it such as Yahoo and MSN.

Page Structure

Frames are roadblocks for search engines. Very few top ranked sites use frames because frames increase the file size and the total number of words that make up a website. Therefore, they also decrease the overall keyword weight, which can put you at a disadvantage to your competition. We strongly recommend against the use of frames.

Web site URL

The main page should be at www.domainname.com and NOT redirected to a different directory. If it must redirect, it should be at the server level. Be sure that the redirect doesn't show up in the lynx browser (You can view pages through a Lynx viewer here . Generally, it's safer to avoid refreshes and redirects all together. Redirects can also impact your directory listings, because directory editors may want to use the redirected URL as opposed to your root domain. If they do this, it can affect the link popularity of your main page. Redirection to a different directory on the site; e.g., www.designcompanydomain.com redirected to www.designcompanydomain.com/main/default.asp accomplished through a Meta refresh that which looks like this:

<META HTTP-EQUIV="REFRESH" CONTENT="0; URL=main/default.asp">

This is just the kind of thing that search engines might consider to be spam, due to the abuse of Meta refreshes by porn sites and the like. (They serve up one page to the engines and then redirect it to another page.)

Scripting

We recommend placing the JavaScript code like mouseovers, etc., in a separate .js file in order to create less code for the search engine spiders to wade through to get to the "meat." Place all your JavaScript into a plain text file. Name the file whatever you want, and use the .js file extension. You will NOT use the tags <script language="JavaScript" type="text/javascript"></script> with your external JavaScript file, though.... just the JavaScript.

Link to the JavaScript from your web page like this: <script language="JavaScript" src="filename.js" type="text/javascript"></script>

With filename.js being the name of your JavaScript file. Like any other link, make sure you use the correct directory path. The above is if it's in the same directory as the web page."

Web site directory structure

All web site pages should be as close to the root directory as possible, as pages closer to the root directory are often given more weight with the engines; e.g., www.domainname.com/page1.htm as opposed to www.domainname.com/directory/page1.htm. AltaVista mentions this in their FAQ for Webmasters. Pages closer to the root also seem to have higher PageRanks in Google. (This is probably due more to the internal linking structure to those pages, but still it's something to consider.)

Dynamically generated pages

Ideally, dynamic pages should not have equal signs or question marks and other query strings in them. Query string pages are starting to get indexed by most of the search engines; however we still recommend against their usage. Search Engine Spiders can read ASP PHP CGI etc up to one dynamic character I mean up to one question mark etc.

Splash page

We recommend against the use of splash page - A site needs to be content rich with carefully placed keyword phrases, especially the main page.

Since splash pages and Flash intros may have very little (or no) HTML text, they are not helpful for search engines and could potentially inhibit indexing. If your main page has little or no text, there's very little content that the crawler will index... which means your site won't rank high when people do searches.

There are also search engines that only index your main page, so if it happens to be a splash page with very little text, your site has little-to-no chance of popping up in any search results. META tags can help for search engines that recognize them, but without rich content, your odds of getting listed at all, much less achieving top rankings, are tremendously reduced

JavaScript, image maps, Flash and other multimedia techniques

Provide text-only alternatives for your content that can't be read by search engines (such as JavaScript, image maps, Flash and other multimedia). Include text for image ALT tags.

Other recommendations: