Successful Pay Per Click (PPC) program delivers the highest volume of customers at the lowest cost.

Pay Per Click Advertising could be a perfect solution to have one of the top positions in major search engines without knowing anything about search engine optimization. PPC engines are a fast way to attract targeted customers to your web site and could be an answer for a complete presence online.

PPC management is the practice of identifying and categorizing high-value search terms, defining a value proposition specific to search terms, and managing bidding strategies to assure that the lowest price per click is being paid to meet business objectives.

With search engines, pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking . Pay per click is also sometimes known as Cost Per Click (CPC).

While many companies exist in this space, Google AdWords and Yahoo! Search Marketing , which was formerly Overture, are the largest network operators as of 2006. MSN has started beta testing with their own PPC services MSN adCenter . Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50). Very popular search terms can cost much more on popular engines. Abuse of the pay per click model can result in click fraud . Click fraud is usually not detected very well by smaller PPC engines.