Do
• Know your visitors and their purpose for viewing
your site.
• Anticipate the information they will be looking
for.
• Make your site visually appealing.
• Logically and conveniently organize the pages of
the site.
• Reflect your business/personal philosophy and aesthetic.
Don’t
• Repeat the same information on every page.
• Make textual content tedious.
• Include busy or distracting backgrounds.
• Use hard-to-read fonts.
• Make unsupported or false claims.
